Unless you’ve been living under a rock for the last couple of weeks (or at least don’t use Facebook or Twitter – the modern equivalent of subterranean dwelling), it would have been hard not to notice that Daft Punk have a new record coming out. As a marketing exercise, the build-up to this release has been something of a phenomenon.

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We’re very proud to share the news that Harvard PR and its client, Fujitsu UK&I, have been shortlisted for a Sabre Award for the ‘Fit to Change’ campaign last year. Building on a strong relationship with its traditional audience of CIOs and IT managers, the ‘Fit to Change’ campaign enabled Fujitsu to broaden the conversation to CEOs and other c-suite executives.

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Continuing with our New Year’s resolution to start a book club, we have just finished our second session – in the comfort of our own office with the expertise of one of our own. The Language of Leaders by our chairman, Kevin Murray, looks at insights gathered from his interviews with 60 CEOs and leaders. We’d chosen Kevin’s book in an attempt to grasp the characteristics of a good leader, in the hope of adopting some of these practices into our daily behaviour and into our advice to clients, regardless of their level.

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