Challenge
The Gibbs Aquada represents the culmination of one of the most exciting engineering projects in British history - the development of High Speed Amphibian (HSA) technology capable of high speed on both road and water. The brief was to achieve international media coverage and brand awareness.

What we did
The challenge was in anticipating and managing the impact and securing standout coverage in all core media reaching a range of audiences from automotive engineers, who might look to license HSA technology, through to wealthy individuals looking for the ultimate driving experience. The launch took the form of a full technical press briefing followed by an eye-catching demonstration of the Gibbs Aquada on the River Thames. This was supported by 1-to-1 press briefings, an "e-release" (an animated htmlbased electronic press release), a video news release for broadcasters and subsequent 'experience days' for selected media.

Outcomes
Over 200 pieces of broadcast coverage were achieved around the world including all three launch-day flagship bulletins on BBC1 News. Print coverage appeared across all UK national newspapers, 50 regional UK publications and a plethora of media in countries such as China, USA, Australia, Germany and Hong Kong. Other exposure included a range of motoring, engineering and marine publications, and many international websites. As a consequence of the coverage, Gibbs has been inundated with sales enquires far exceeding supply, including the first order from Sir Richard Branson.

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