Our clients ask us to run pan-European campaigns for them because of our proven experience, flexible approach and strong network of local offices, partners and expertise.

Harvard has offices in Germany and France, as well as partners and affiliates in every major European territory and a sister agency in the US. We only select agencies to work with based on the results that each agency can deliver, the experience that they have and their flexibility in working as part of a pan-European team.

We approach global and pan-European campaigns in the way that is most appropriate to the specific campaign. No one campaign is the same – we will advise you on our best fit once we know your needs.

It is vital in any European campaign, whether centrally managed or co-ordinated, that local agencies are given the autonomy to implement the central strategy and messaging in the best way for their respective markets.

When acting as lead European agency, we manage every aspect of European campaigns from selecting the right local agencies, to developing plans, reporting systems and managing campaign activity. This means campaigns are consistent and the client’s investment managed cost effectively.

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