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March 2nd 2007 – Harvard PR has won the PR brief to boost the profile of EDM, one of the largest electronic document management solutions provider in the UK.
The agency was hired by new CEO, Sam Ferguson who grew Edotech, another document solutions company, from a £20 million business in the UK to a European-wide services company turning over £120 million.
EDM Group was formed in 2004 and is funded by ECI Partners, one of the UK’s longest established and most highly respected private equity providers. The company has the largest document conversion capability in the UK with three document conversion centres around the country and a total scanning capacity of around 750 million documents a year. EDM became the largest electronic document management company in the UK when it acquired competitors Storwave and Micro-image Business Solutions (MBS) in August 2004.
The PR brief will be a B2B one, focused on communicating management vision and company success to the trade and business press – and also focusing on mission-critical business issues such as risk management, disaster recovery and compliance.
A particular focus will be placed on the company’s hosted digital offering – where EDM takes the physical data from customers (documents, letters, files, contracts etc) and digitises them for storage in massive, secure central servers at EDM. This has major advantages for organisations seeking to save costs on storing bulky paper documents, and staff costs for managing, searching for, copying or distributing physical documents.
Sam Ferguson, CEO, EDM Group, commented: “EDM has been quite internally focussed in the last year or so, integrating our acquisitions, and merging the service offerings, infrastructures and people, and concentrating on our customers. The time is ripe now to communicate what we do externally – and why we’re leaders in our field.”
Chris Cartwright, Managing Director at Harvard, commented: “We’re very excited to be working with an industry leader on a campaign that is truly pertinent to so many business sectors. We’re looking forward to working with Sam and his team to raise the company’s profile and position it as a thought leader in this space.”
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