Sky wins Green Awards’ best PR campaign

Harvard’s Sky team, Charlotte West and Will Brown were amongst the winners at last night’s Guardian-sponsored Green Awards at London’s Guildhall. Sky’s The Bigger Picture campaign is guided by a team of communications specialists from across the Bell-Pottinger group which also includes Chris Satterthwaite and Simon Jones. Sky picked up the award for best PR campaign in the £100K + category seeing off major competition from Marks and Spencer (Look Behind the Label) and ITV (The Big Clean-up).

British Sky Broadcasting (Sky) has become the first media company in the world to achieve CarbonNeutral status. This is a major milestone for the company and will be reflected strongly in its overall brand values. Sky is not only adopting a CarbonNeutral stance on its own operations, but is also committing to engage its 8.1 million customers with practical and inspiring ways to become better informed and more progressive about energy use.

The work being undertaken by Harvard is part of a wider brief being undertaken by Harvard’s parent company, Bell Pottinger Group, and includes internal as well as external communications and social media activity. The Bigger Picture is aimed at encouraging both employees (via car-sharing, for example) and customers (through a variety of energy-saving ideas) to adopt greener lifestyles.

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