| August
London - 17th August 2007 - Cisco, the worldwide leader in networking, has hired Harvard PR, the technology, media and telecoms agency within the Bell Pottinger Group, as its agency of record for Europe. After an exhaustive process Cisco chose Harvard PR from a shortlist of four agencies.
Harvard’s brief is to support the central European PR team at Cisco with the coordination of all PR activities across Europe. The brief also includes thought leadership, content creation, event coordination, pan-European media relations and in country agency and PR manager liaison for: UK, Ireland, Germany, France, Italy, Spain, Portugal, Denmark, Sweden, Norway, Finland, Iceland, Belgium, Luxembourg, Netherlands, Switzerland, Austria, Israel, Greece, Cyprus, Malta.
The Cisco team will be headed up by Harvard’s Managing Director, Chris Cartwright, who reports into David Cook, Cisco’s Head of PR for Europe.
Cook commented: “Top priorities for us are doing less, but doing it better, simplifying our story and whilst realizing that technology is important, focusing our efforts around 'what it can do' rather than 'how it does it'. As well as the usual pan-European coordinating role, we'll work closely with Harvard to ensure we expand people's perceptions of Cisco. We will be focusing on bringing our technology to life through story telling and gaining thought leadership in several key areas, such as Cisco enabling the second phase of the Internet (or Web 2.0) and redefining how people and companies communicate and collaborate.
“Another huge priority area for us is to exploit new communications channels such as blogging and social networking more effectively. The media environment is continuing to change and we want to create a world-class integrated corporate communications function that both understands this and communicates appropriately to the different audiences.”
About Cisco
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
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