| 15th February 2008London –15 th February 2008 – BroadVision, the US e-commerce specialist, has hired Harvard PR, the technology, media and telecoms agency within the Bell Pottinger Group, as its agency of record for the UK. After an exhaustive process BroadVision chose Harvard PR to lead its resurgence in the region as e-commerce becomes a mainstream business model.
BroadVision was founded in 1993. The company floated in 1996, and now has over one thousand customers globally in 25 offices – customers including Citibank, Fiat, ING Bank, Renault, Sony, Vodafone and Xerox. The company has annual revenues of $50 million and is seen by many as one of the very few original dot com companies that has survived the bust and is still growing – BroadVision has impressed Wall Street with growth and profitability for each of the last eight quarters.
Harvard’s brief is to develop messaging that will have resonance with the company’s target audience of Chief Marketing Officers, IT Directors and CEO’s. BroadVision sees PR as vital to its business development programmes in the region, so tight audience targetting will be key in Harvard’s campaigns. To aid this, Harvard will be developing relationships for BroadVision with the business and national media but also the marketing and new media press, and creating thought leadership pieces that will achieves genuine ‘cut through with target audiences around issues such as leveraging web 2.0 technologies within the ecommerce mix.
The Harvard team will be headed up by Harvard’s Managing Director, Chris Cartwright, who reports into Justin Percival, BroadVision’s head of business development. The fee is undisclosed.
About BroadVision
Driving innovation since 1993, BroadVision is a global provider of e-business solutions. Its modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Citibank, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Renault, Sony, Standard Bank of Argentina, Vodafone and Xerox -- rely on BroadVision as their platform of choice for e-business.
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