The technology and digital PR specialists within The Good Relations Group
We're delighted to confirm that we've been appointed
by Sky IQ.
Sky IQ is a fascinating company. It's the customer intelligence
division within BSkyB and it uses customer insight and
understanding to help Sky deliver the best products and services to
its 10 million+ customers in the UK and Ireland. But it doesn't
just work for Sky - it also provides insight, intelligence and data
analysis services to a wide range of brands, including Molson
Coors, Northern Rock and Ladbrokes.
Our brief is to raise awareness of what Sky IQ can do amongst
senior marketing audiences, specifically at chief marketing officer
level, and particularly to educate CMOs about the value created by
Sky IQ for a wide range of customers.
Anyone who's followed the marketing sector in the last couple of
years will have seen and heard lots of talk about data. One of the
reasons why this is such an interesting brief is that Sky IQ is at
the forefront of analysing and understanding this kind of
information and producing business-changing insights out of it.
We're particularly delighted by this win because it expands our
work for BSkyB, which already includes ongoing retained
relationships with Sky Broadband and Sky Talk and its WiFi
provider, The Cloud.
We've kicked off work with Sky IQ already and it's an account
we're really looking forward to getting our teeth into.
Harvard is the technology and digital PR specialist within The
Good Relations Group. Meet the team and take a look at our case
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For information on how Harvard could help your brand, or to
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Or to find out about career opportunities within our successful
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Harvard Public Relations
330 High Holborn
London WC1V 7QD
Tel: +44 020 7861 2800