July 31, '19
With the business landscape evolving as fast as technology itself, keeping up with the changing views of B2B audiences is constantly challenging.
We’ve created this quarterly report to give a snapshot of market trends and attitudes based on surveying real technology decision-makers.
Our hope is that these findings will help you plan and execute your PR and marketing strategies in a more focused and effective way, supported by up-to-date insight into your audience.
And while we’ve tried to let the research do most of the talking, we’ve also provided some advice at the end of this report in terms of how you can act on this information.
As always, if you have any questions or thoughts about any of the findings below, please do get in touch and let’s have a conversation.
of UK companies have been carrying out a digital transformation programme for the past 2-5 years
of business leaders think digital transformation involves rolling out new hardware, compared to just 15% who think it requires cultural changes in their organisation
Only 18% of business leaders think brands' thought leadership content is relevant to their organisation