At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients.

That’s kept us pretty busy recently.

To call the last couple of years quite eventful is an understatement. Political upheavals and ongoing technological changes have made this a fascinating time to be involved in the worlds of media and tech.

So at the start of 2018 we thought we should bring together our thoughts on some of the biggest trends we’re watching right now. We’ve boiled these down to the six trends we think are most significant.

Let us know what you think about our presentation. Do you agree or disagree? What have we missed?

Six media trends to watch in 2018 from Harvard
Related
British Airways
British Airways – so much fail, I’m almost impressed

Insights

instant messaging apps
Slack it to me – how instant messaging apps are changing the way we work

Insights, Social Media

Data
In the fight for our data rights, are we Slacking off?

Insights

youth audiences
A closer look at our top six youth audiences – the ones to watch

Consumer, Insights

Transforming Transport: driving change through tech

B2B, Consumer, Harvard, Insights, PR

Supremo brands
What a new world order means for supremo brands

Harvard, Insights