Pete Marcus

February 1, '18

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Six media trends to watch in 2018

At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.

June 27, '17

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How to measure comms the Harvard way

To say that measurement has been a thorny issue for communications agencies for many years would be an understatement. But a lot of this debate, in our view, has been unnecessarily complicated and fuelled by self-doubt, confusion and misunderstandings.

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