B2B

Communicating to the people behind complex purchasing decisions

Businesses don’t buy technology – people do. And those people have never been more diverse, demanding or difficult to reach. With multiple stakeholders now in control of technology purchasing, the decision–making process has become an increasingly complex network of behaviours and relationships.

Understanding those behaviours and unlocking the mind of the buyer is key, and it’s the foundation upon which we’ve built our business. We’re devoted solely to the tech industry, and we pride ourselves on knowing the people behind the purchase and what motivates them better than anyone else. Getting into their headspace is an exciting, never–ending challenge, and one that we love.

Our industry expertise and the ability to turn razor sharp insight into meaningful activity across public relations, digital and marketing is why companies like Fujitsu, Ricoh, Salmon, Lloyd’s of London and more trust us to build award–winning B2B communications programmes that deliver genuine value.

Share your comms challenge with us

+44 (0)20 7861 2800
hello@harvard.co.uk