Whether it’s mums or millennials, audiophiles or avid gamers, no matter who you’re trying to reach, they all have one thing in common – you need to know what makes them tick.
With more channels at our fingertips than ever, it’s become faster and easier to get a message out. But as the tools and techniques we have at our disposal continue to evolve, taking the time to understand your audience has never been more important.
To win their attention in today’s world, you need to combine first–class audience insight with an agile, responsive PR engine and an always–on approach to social and digital. You need to be ready for an audience that wants to own the conversation with your brand, and an environment in which the slightest change in tone can have the most dramatic impact.
At Harvard, our work spans the entire consumer tech spectrum. From Propel’s incredible Star Wars battle drones and Sennheiser’s sonorous, stylish headphones, to Habito’s groundbreaking digital mortgage service, we’re proud to work with some of the world’s most innovative and inspiring consumer brands.