February 18, '21
To say 2020 was a challenging year for businesses would be an understatement. If we think back to March last year, few predicted how drastically our lives would change at the hands of Covid-19. But even fewer foresaw just how lasting the impacts would be – and still are.
Following on from our previous research into the immediate impact of Covid-19 back in April 2020, we wanted to revisit business leaders across the country, to better understand how their priorities have shifted even since then and what the future holds.
To do that, we once again partnered with research house Coleman Parkes to survey 450 of the UK C-suite across six sectors (tech, telecoms, manufacturing, health, financial services, and professional services).
We’ve analysed the data and unearthed three macro-trends that are impacting tech and trade. Most importantly, we’ve also recommended how communicators and marketers might best react to them.
You can read the full report below.
2020 swept away any lingering barriers to digital transformation, with business leaders across the board embracing new digital infrastructure and tools as they pivoted to survive. For tech brands, that means a need to evolve the conversation and shift from transformation to innovation.
Hybrid working, smaller offices and a shift to virtual working (anytime, anywhere) will become the norm as a result of 2020. Tech brands have a fundamental part to play in this and have become integral to both our happiness and our productivity at work. As the narrative moves, it will be important for tech brands to move with it, demonstrating they can be a tool for productivity and to offer a work-life balance.
The events of 2020 have once again put tech at the forefront of our personal and professional lives. It’s become the backbone of our society. With that, comes more scrutiny. Politicians have their sights set on regulating the industry. Other businesses, and millions of consumers, look to tech firms to set an example on everything from free speech to recruitment. For tech companies, this means a shift in the type of comms it undertakes, with a focus on long-term activations that genuinely support society and demonstrate real action