Harvard: Life After Covid-19 How the crisis changed tech and what to do next

How 2020 transformed the tech industry & what that means for its future

To say 2020 was a challenging year for businesses would be an understatement. If we think back to March last year, few predicted how drastically our lives would change at the hands of Covid-19. But even fewer foresaw just how lasting the impacts would be – and still are.

Following on from our previous research into the immediate impact of Covid-19 back in April 2020, we wanted to revisit business leaders across the country, to better understand how their priorities have shifted even since then and what the future holds.

To do that, we once again partnered with research house Coleman Parkes to survey 450 of the UK C-suite across six sectors (tech, telecoms, manufacturing, health, financial services, and professional services).

We’ve analysed the data and unearthed three macro-trends that are impacting tech and trade. Most importantly, we’ve also recommended how communicators and marketers might best react to them.

You can read the full report below.


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