Take a look at the new issue of the Triple G magazine, from the Good Relations Group, now available to download on the App Store to peruse at your leisure.
An essential read for comms professionals, the theme of the Spring 2014 issue is “Weathering the Storm”. It includes a piece by Good Relations Group CEO, Jackie Brock-Doyle, on ‘the engagement deficit’; what so many brands are missing when they fail to properly engage their target audiences.
Also included is advice from our very own MD, Louie St Claire, on the five technology trends that every business should be planning for.
And, for an example of how we help brands to weather the storm, there are details of an engaging campaign conceived and executed by Harvard PR, on behalf of one of its long-standing clients, Fujitsu. Entitled “Dataheaven or Datageddon” the campaign has so far generated £40m-worth of sales leads. Find out how by downloading Triple G here.