How the crisis changed tech and what marketers should do next

There’s been a lot of conversation about Covid-19 and its impact on UK business and the economy.

We wanted to understand how business leaders up and down Britain were thinking and feeling about these changes – the good, the bad and the ugly. Plus, we’ve dug into the lasting impact and opportunity the crisis will have on companies and the tech industry more broadly.

We partnered with research house Coleman Parkes to survey 450 of the UK C-suite across six sectors (tech, telecoms, manufacturing, health, financial services and professional services).

We’ve analysed the data and unearthed seven key trends impacting tech and trade. Most importantly, we’ve also recommended how communicators and marketers might best react to them.

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Almost half of UK business leaders say their perception of technology companies has become more positive since Covid-19.
UK businesses have, on average, sped-up their digital transformation by three years.
Covid-19 is ranked fourth in the factors most likely to impact business over the next 12 months, with 49% of leaders expecting to feel its effects. This follows political unrest (53%), cyber security (53%) and Brexit (50%).

September 16, '20

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