Harvard: Life After Covid-19 How the crisis changed tech and what to do next

How the crisis changed tech and what marketers should do next

There’s been a lot of conversation about Covid-19 and its impact on UK business and the economy.

We wanted to understand how business leaders up and down Britain were thinking and feeling about these changes – the good, the bad and the ugly. Plus, we’ve dug into the lasting impact and opportunity the crisis will have on companies and the tech industry more broadly.

We partnered with research house Coleman Parkes to survey 450 of the UK C-suite across six sectors (tech, telecoms, manufacturing, health, financial services and professional services).

We’ve analysed the data and unearthed seven key trends impacting tech and trade. Most importantly, we’ve also recommended how communicators and marketers might best react to them.

 

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