Harvard shortlisted for two Gold EMEA SABRE awards
19 Apr 2016
It’s rare that we start the week with such a celebratory atmosphere at Harvard HQ, but we were delighted yesterday to receive the news that two of our campaigns have been shortlisted for the Holmes Report EMEA SABRE Awards 2016. Fujitsu UKI has been nominated in the business-to-business practice area for its integrated “Secure Thinking” marketing campaign that helped turn an underperforming business unit into one of the company’s rising stars. The campaign delivered a 34% increase in revenues and catapulted Fujitsu into 7th place in the top ten list of UK security vendors, challenging and even outstripping some of the industry’s most entrenched players. And our “4G Workplace campaign” for Ricoh Europe has been shortlisted in the Corporate Media Relations category. Based on the simple insight that soon, for the first time ever, four generations (Baby Boomers, Generation X, Millennials, Generation Y) will be working together, the campaign explored how the different generations use technology and how businesses should engage them. It delivered 860 pieces of pan-European media coverage with 95% key message penetration. The Holmes Report SABREs are among the industry’s most hotly contested awards. Campaigns are judged on a range of attributes, including creativity, authenticity and engagement – so we are delighted that two Harvard campaigns met the criteria. The awards ceremony will take place on 25 May in Berlin and finalists are invited to wear national dress... Suggestions welcome!