What makes good PR planning?
Pete Marcus
17 Jun 2021
PLAN. CREATE. ENGAGE.
We combine best-in-class strategy and creative from the marketing and advertising worlds with PR-grade storytelling and a deep understanding of tech, so we know how to develop stories and campaigns that have real impact. That’s the same whether the activity is branding, content, social, above-the-line, influencer-focused or PR-led. And our breadth of services reflects the integrated world our clients now operate in.
Depth of expertise matched with breadth of services
We have deep understanding of the latest innovations and how they’re changing the world around us. As the tech narrative becomes more sophisticated, and audiences more varied, this industry expertise is more valuable than ever. And our breadth of services reflect the integrated world our clients now operate in, ensuring that we meet – and exceed – their needs.
These services are categorised under three areas:
PLAN
CREATE
ENGAGE
Insight-led strategy, go-to-market planning, narratives and messaging to ensure comms activations align with business objectives. All supported by robust measurement and actionable insights.
Driven by our dedicated planning team and supported by best-in-breed analytics tools, our services here include:
RESEARCH & INSIGHTS
Qual and quant research, building personas, understanding audiences’ rational and emotional drivers and mapping out prospective market opportunities
BRAND STRATEGY & MESSAGING
Defining who you are and what you stand for – and turning this into compelling narratives and storylines
GO-TO-MARKET PLANNING
Mapping out comms programmes, whether that’s a content marketing strategy, PR campaigns, strategic comms, crisis handling, social media or an integrated channel campaign
MEASUREMENT & OPTIMISATION
A robust approach to developing bespoke measurement frameworks and providing actionable insight-driven recommendations for future campaigns
HOW WE APPLY PLANNING
Compelling creative, content and campaigns. From creative concepts and branding to thought leadership reports, virtual events, podcasts, blog posts and everything in between.
Our team of storytellers, writers, art directors, designers and content-creators blend creative techniques with the latest digital tools to produce:
CREATIVE PLATFORMS AND BIG IDEAS
Bringing to life powerful creative campaigns across PR and marketing channels
DESIGN & DIGITAL DEVELOPMENT
Everything from visual brand identities and graphic design through to campaign hubs, apps and interactive tools
EDITORIAL & THOUGHT LEADERSHIP
Captivating written content from blog posts and articles to thought leadership reports
MULTIMEDIA CONTENT
Creative videos, films, podcasts and virtual events that help you stand out and land your message
SALES COLLATERAL
Sales enablement and social selling toolkits to help you close commercial opportunities
Building relationships with your audiences directly with owned and paid marketing, including social media and ABM and indirectly through the people that influence them the most – media, analysts and influencers
Our PR and marketing specialists, supported by cutting-edge marketing technology, oversee activity that builds relationships with your audiences and the people that influence them, whatever your objective:
AWARENESS & PREFERENCE
Generating greater awareness, stronger reputations and credibility where it matters most through paid, owned and earned activity
DEMAND & NURTURE
Targeted and differentiated lead generation and ABM campaigns to drive sales pipeline, often supported by marketing automation and lead nurture
LOYALTY & ADVOCACY
Strengthening relationships with existing customers, partners and influencers through end-to-end advocacy programmes
ENGAGING INSIGHTS
Tackling the 5G problem, one freedom of information (FOI) request at a time
Mary Paslawski
18 Feb 2021
Bridging the UK’s Digital Divide
Adam George
21 Jan 2021
Making Big Bets. How tech CMOs can make an impact and get the board onside in 2021
Andrew Last
21 Dec 2020
Integrated Communications: More than the odd social post
Mary Paslawski
19 Aug 2020
