November 13, '18
Can technology help reduce climate change?
Technology has become more embedded into our day to day lives, but does climate change mean that it has an even bigger role to play in our future?
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Case Study
Propel
Who would you fly for in the Star Wars universe: the Rebel Alliance or Galactic Empire? That's what we asked Star Wars fans, celebrities and reviewers when we launched the Star Wars battle drones from Propel. A media launch at Madame Tussaud's, an immersive experience at Westfield to drive retail sales, a midnight store opening at Hamley's, out-of-home advertising, product reviews, social media and vlogger relations all led to Propel having the hottest toy launch of the year, with galactic sales figures.
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Case Study
Plexal
A key part of the London 2012 Olympic legacy, Plexal is the biggest innovation centre of its kind in Europe and will bring together startups and corporates with a passion for sport, health and fashion. We launched Plexal in a blaze of publicity, organising one-to-one briefings around the Plexal site for top-tier media, generating media coverage across key tech titles and driving interest from 100 startups wanting to move in, even before applications opened.
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Case Study
Stuart
Stuart is a disruptive on-demand delivery app and platform that speeds up the way goods are transported in cities. We launched the company to its audience, giving it a thought leadership platform that got it noticed, built its pipeline and sent customers its way. Our launch campaign: "On-Demand Delivery: The Untapped Goldmine" was featured across the national and business press and led to business opportunities with blue chip clients.
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Case Study
Hired
Hired brings together tech companies looking to recruit with the high-skilled workers looking for jobs in software developing and engineering. We carefully mined Hired’s proprietary data to develop campaigns on the UK’s tech skills gap and the issue of unequal pay between men and women in tech jobs. As a result, coverage flooded in from top-tier titles to help Hired keep growing in London’s ultra-competitive tech recruitment market.
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Case Study
Fujitsu
We help Fujitsu to deliver its mission of enabling businesses to thrive in a digital world, by connecting the company with the issues and trends that matter most to its customers across Europe. This year our "New Pace of Change" campaign delivered a trifecta of success across traditional, digital and sales channels, providing Fujitsu with the insight and collateral to start meaningful conversations with some of its biggest sales targets across Europe. Generating a £70m sales pipeline, our campaign has delivered tangible lasting impact.
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Case Study
Hiyacar
A fully integrated creative campaign for ‘the Airbnb of cars’ that spanned from PR to advertising. Our aim: to get Londoners excited about the peer-to-peer car-sharing revolution. After defining the brand's tone of voice and coming up with the ‘big idea’, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and join in with our hashtag #letsgohiya.
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Case Study
Lloyd's of London
Lloyd’s of London has been insuring organisations globally for more than 300 years, but today businesses face a new risk: cyber threats. To help Lloyd’s bolster its reputation in this fast-growing sector, we surveyed C-level execs at large companies across Europe to gauge their cyber threat experiences so far and their biggest concerns for the future. Our research drove over 100 pieces of top-tier coverage across Europe and increased Lloyd's of London's share of voice in the cybersecurity debate from 2% to 10% in six months.
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Case Study
Ricoh
Ricoh Europe needed to totally change its brand perception from a product printer company to an agent for technology transformation in the workplace. Our campaign, "The 4G Workplace", compared how the four generations in today’s workplaces use technology differently. It reached an audience of 60m people across Europe, achieved more than 200,000 impressions on social media and drove more than 500 prospects to the campaign landing page.
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Case Study
Linn
Tasked with launching Linn's Series 5 speakers to high-net-worth individuals, we created a series of exclusive listening sessions on Savile Row during London Craft Week, and a private viewing at Timorous Beasties' London boutique attended by high-end luxury lifestyle and interiors media. The Series 5 became one of the most talked-about high-end products across target publications. And we continued to drive interest by linking a range of speaker covers to seasonal events such as the Chelsea Flower Show and London Fashion Week.
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Case Study
Salmon
Programmatic commerce consultancy Salmon need to be at the very heart of the changing retail industry conversation. It's our job to ensure that we take the industry spotlight at key industry moments. That's why in the run-up to Black Friday we worked with Salmon to make the bold prediction that Britain was in for its first £1bn shopping day. The media loved the stat and our “Black Friday playbook” was used as collateral in campaigns that generated £3m worth of sales leads.
