How the Mad Men lost the plot…

How has the arrival of digital technology affected marketing? A fascinating piece in the FT looked at this topic and argues that, in the face of the internet boom, the advertising industry suffered a loss of nerve: “An industry that used to compete with Hollywood is starting to wonder if it has become a colonial outpost of Silicon Valley.” The whole piece is worth reading and can be found here via the FT’s Twitter feed.

If you’d like to sign up for the Harvard Friday Five – five updates, insights and ideas delivered to your inbox every Friday morning – please click here.

Photo credit: AMC

Related
Pavegen: “The Internet of Beings, it’s about people”

Harvard

Is the tech industry ‘responsible’?

charity, Events, Harvard, Insights

The five technology trends that businesses should be planning for

Harvard

Our favourite campaigns from May

PR, Social Media

The good, the bad and the ugly – our favourite campaigns from July 2014

PR

Tackling Dementia with The Wayback Project
Tech that hopes to offer some respite this Dementia Action Week

charity, Consumer, Harvard