Insight of the week from the Harvard Friday Five

Amy Bateson

13 Nov 2015

How the Mad Men lost the plot... How has the arrival of digital technology affected marketing? A fascinating piece in the FT looked at this topic and argues that, in the face of the internet boom, the advertising industry suffered a loss of nerve: "An industry that used to compete with Hollywood is starting to wonder if it has become a colonial outpost of Silicon Valley." The whole piece is worth reading and can be found here via the FT's Twitter feed. If you’d like to sign up for the Harvard Friday Five – five updates, insights and ideas delivered to your inbox every Friday morning – please click here. Photo credit: AMC