How the Mad Men lost the plot…

How has the arrival of digital technology affected marketing? A fascinating piece in the FT looked at this topic and argues that, in the face of the internet boom, the advertising industry suffered a loss of nerve: “An industry that used to compete with Hollywood is starting to wonder if it has become a colonial outpost of Silicon Valley.” The whole piece is worth reading and can be found here via the FT’s Twitter feed.

If you’d like to sign up for the Harvard Friday Five – five updates, insights and ideas delivered to your inbox every Friday morning – please click here.

Photo credit: AMC

Related
London Tech Week: Innovation with a view

Harvard, PR

Video On Instagram Low Cost Infographics, And New Social Media Guidelines For Prosecutors

Harvard

Builder brands
Building a better world: what’s next for tech brands?

Harvard, Insights

Our favourite campaigns from September

PR, Social Media

Harvard is recruiting – three roles for account managers with a passion for tech

Harvard

Holmes Report Provoke 17
How social movements are changing brands for the better

Events, Harvard, PR