This week Snapchat owner Snap Inc announced its initial public offering (IPO) in what was one of the most hotly anticipated flotations in the tech world this year.

The filing shows the sheer scale, growth and popularity of an app that – despite numbers most can only dream of – still remains unprofitable. Yet reports suggest Snap’s valuation could hit $25bn.

So what’s going on? I delved into the figures to try and answer that question and see where the company is headed…

Snap IPO

Related
Sir Clive Woodward: “Whoever wins in IT tends to win.”

Insights, Planning and strategy, Uncategorized

Artificial Intelligence: 6 Things You Need To Know

Insights, Uncategorized

Young people jumping - pic credit ciokka
Forget millennials – here are six youth audiences to watch out for

Consumer, Insights

magic leap augemented reality harvard ar
The future of virtual reality

Insights, Uncategorized

Canary Wharf Fintech
An Introduction to Fintech

B2B, Enterprise, Insights

youth audiences
A closer look at our top six youth audiences – the ones to watch

Consumer, Insights