This week Snapchat owner Snap Inc announced its initial public offering (IPO) in what was one of the most hotly anticipated flotations in the tech world this year.

The filing shows the sheer scale, growth and popularity of an app that – despite numbers most can only dream of – still remains unprofitable. Yet reports suggest Snap’s valuation could hit $25bn.

So what’s going on? I delved into the figures to try and answer that question and see where the company is headed…

Snap IPO

Related
esports in a stadium
What the unstoppable rise of eSports means for brands

Consumer, Insights

Artificial Intelligence: 6 Things You Need To Know

Insights, Uncategorized

girl using smartphone on London Underground
Why 4G on the London Underground matters

Consumer, Insights

Bitcoin
The future of Bitcoin: boom or bust?

Insights

Insight of the week from the Harvard Friday Five – Feb 6, 2017

Insights

driverless car
How comms will be key to driverless car adoption

Insights, PR