The good, the bad and the ugly – our favourite campaigns from March
09 Apr 2015
Phew, what a month hey? Top of the news agenda (obviously) was Zayn leaving One Direction perhaps overshadowing (giggles) the brands having a bit of fun around the solar eclipse. And with the Easter weekend now behind us, it’s time to get eggcited about our favourites from last month. Shell we get started? Taken from our Tumblr page – Oh Holy Shet! – see below some of the best and worst campaigns from March. Oh holy shet! It is often hard to strike the right balance between inspirational piece and funny, light-hearted content. Or, similarly, creating emotive PR content, that isn’t overly self-serving or cringe-inducing. But the team at the #CollectiveProject achieved just that with their video of Robert Downey Jr. and Albert Manero, a #CollectiveProject student who founded Limbitless, surprising a child with a new bionic 3D printed arm at no cost to the family. Limbitless is a fantastic organisation which sees a group of tech innovators volunteer to use 3D printing to create new limbs for those who need them. This video is a brilliant way to showcase what they are all about - it’s great PR. But most importantly, it’s worthwhile PR. Result? Campaign hero This month’s solar eclipse has been pencilled in for a while now, so it should be no surprise that we saw big brands jump on the bandwagon to create humorous adverts and tweets to their followers. From Innocent’s carrot smoothie to help you see in the dark to YO! Sushi playing on its own brand name to give sushi lovers advice about the sun – brands were egg-cited. Oreo’s results were particularly impressive, with advertising in across The Sun and social media, using its own chocolate biscuit to play on the eclipse (not quite as brilliant as the classic Jaffa cake advertfrom a few years ago – full moon, half moon, total eclipse). It was a campaign egg-stravaganza (yes – we know these yolks are awful). Good job guys! Result? Eclipse winners Talking about successful rapid responses, you’ve got to give it to Lidl. They have faced the wrath of the Directioners with a brilliantly timed price reduction for One Direction’s branded Easter Egg. Knocking a fifth off to compensate for the fact that a certain someone left the band, resulting in Lidl have scoring reams of coverage with the stunt. It definitely cracked us up here at Harvard towers. What more can we say? #alwaysinourheartsZaynMalik #ByeZayn … we don’t even know what these mean. Result? Chocolate champions Oh… holy shet http://www.huffingtonpost.co.uk/2015/03/25/man-loses-job-after-punching-colleague-in-face_n_6940474.html What a month it’s been. Girls everywhere went inZAYN (chortle) with news that their favourite ever boyband were down to a mere foursome, while grown men have been reported sobbing in the street at the news of Jeremy Clarkson’s BBC demise. Can’t think of a good yoke for this one – all the good yokes have been eggs-hausted. Now, we’re going to sit on the fence on this one, which is why we have chosen to share this Huffington Post piece. It quite rightly, highlights how little sympathy we’d all have if it was someone in our office who had been guilty of going, well bat-shit, simply because they didn’t get their steak (first world problems anyone?). So, yeah, as much as we love Top Gear, we think it was egg-xactly the right call by the BBC. Sorry everyone. Result? PR nightmare What’s been your favourite campaign from March? Let us know by tweeting us @Harvard_PR, or commenting below.