Harvard wins global media giant MediaCom for thought leadership brief
Louie St Claire
31 Jul 2017
As many of you will know, the media sector is undergoing change on a scale not seen in living memory.
From the impact of digital tech, to the growth of programmatic advertising and an increasingly social media-led news industry, ‘the media’ is a fascinating place to be.
As this unfolds, we’re delighted to have been appointed by MediaCom UK, the world’s largest media agency, with a brief to build a profile for the brand in the UK.
Telling this story and MediaCom’s role in it across channels including PR and social, we’ll be working closely with UK CEO Josh Krichefski, ensuring he is a key voice in the media’s evolution and is front-and-centre offering advice to brands on how to cope with it. While away from profiling, a proactive PR newsroom and regular campaign work will cement MediaCom’s market position and reputation as a thought leader capable and willing to get involved in important media issues.
The team, led by Lorna Hughes, will work closely with managing partner and head of agency communications Claire Ferguson, who said:
“The chemistry felt right from the beginning. We were impressed with Harvard’s strategic approach, insight into our market, and the team’s proactive approach to PR and social media. This is an exciting but clearly challenging time in the media and we’re happy to have found the right agency to put us front-and-centre in this.”
MediaCom is the world’s leading media agency working with clients like Sky, DFS, Tesco and Cancer Research UK to connect them to audiences through its unique approach to planning and buying across Paid, Owned and Earned media.
As the role of technology in the media grows in importance and the lines between the two sectors blur, the MediaCom brief adds to our growing capability in the media tech space.
Look out for more over the coming year.