Lorna Hughes

May 26, '17

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Amaz-only way to go – the rise of a web superpower and the brand issues that could derail it

Listing all of Amazon’s offerings would take up this entire blog post. But, for those who may live under a rock which shockingly has no free WiFi, they include its online retail arm which now sells everything from books to clothes to appliances, the AmazonFresh grocery service, Amazon Web Services, the Kindle product line, music streaming and more recently its AI brainchild, the intelligent personal assistant Alexa.

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