Planning and strategy

Audience first, every time

A communications programme is only as good as the strategy behind it. And getting to the right strategy means knowing your audience better than they know themselves.

Whatever your business, whatever your challenge, everything we do starts with an exhaustive look at who you communicate to and what their needs are. Our dedicated planning and strategy team works tirelessly to get under the skin of your audience and discover the factors that excite, delight and compel them.

We use TGI data, proprietary research into consumer and business behaviours and other sources to provide a rounded view of an audience segment. This insight gathering allows us to uncover three fundamental truths – human, brand and market – that get to the core of your challenge and form the basis of our entire creative strategy.

As a multi-disciplinary agency – with full service offerings in PR, AR, marketing, digital engagement and demand generation – we don’t stop there. Our extensive agency capabilities mean that we’re able to deliver the perfect execution of that strategy. From how to attract an audience to what to say to them, we turn in-depth insight into quantifiable results.

Share your comms challenge with us

+44 (0)20 7861 2800
hello@harvard.co.uk