PR and AR

Everyone has a story to tell. But how you tell it, and to whom, can make all the difference in the world.

Brands live and die on the strength of the relationships they forge. From customers to communities, influencers to institutions, creating lasting ties is essential to long–term success.

At Harvard, we’ve been helping some of the world’s best technology companies build stronger relationships with the people who matter for almost 40 years. And we work exclusively within the technology sector, giving us a second–to–none understanding of the influencer landscape and how to bring a story to life. If it’s tech, no one knows it better than us.

Our award–winning work spans the broadest range of communications expertise. From industry–leading analyst and public relations programmes to 24/7 newsrooms, campaigns, product launches, thought leadership and more, we have an answer for your communications challenge whatever form it takes.

Leadership communications
Newsroom
Customer evidence
Analyst relations
Research
Crisis and issues management

Case Study

Sennheiser

To revitalise Sennheiser’s “What’s Your MOMENTUM?” sales campaign, we came up with an experiential stunt. We commissioned a giant Sound Bubble, to replicate the feeling of puting on a pair of headphones, and set it up in Covent Garden for three days. We also invited Bruce Zamborlin from Mogees to convert vibrations from everyday objects into music, and the media and general public were invited to 'play' - everything from the walls, to bike wheels, and chairs. The stunt contributed to a 20% uplift in MOMENTUM on-ear sales.
Case Study

Hired

Hired brings together tech companies looking to recruit with the high-skilled workers looking for jobs in software developing and engineering. We carefully mined Hired’s proprietary data to develop campaigns on the UK’s tech skills gap and the issue of unequal pay between men and women in tech jobs. As a result, coverage flooded in from top-tier titles to help Hired keep growing in London’s ultra-competitive tech recruitment market.
Case Study

Azimo

Money transfer app Azimo asked us to raise its profile among migrant communities in the UK and position it as a champion of its cause. The challenge was that migrants are incredibly disparate and complex groups to reach. They don’t consume traditional media and their attitudes to money are complicated by layers of cultural, ethnic and religious factors. Our planning team used focus groups and academic research to understand what makes migrants tick and how they viewed their relationship to the new country they now live in. From that insight we created #BetterThanThat, a content-led campaign designed for sharing among migrant communities on Facebook and YouTube, which promoted migrants as far better citizens than the media debate claimed.
Case Study

Lloyd's of London

Lloyd’s of London has been insuring organisations globally for more than 300 years, but today businesses face a new risk: cyber threats. To help Lloyd’s bolster its reputation in this fast-growing sector, we surveyed C-level execs at large companies across Europe to gauge their cyber threat experiences so far and their biggest concerns for the future. Our research drove over 100 pieces of top-tier coverage across Europe and increased Lloyd's of London's share of voice in the cybersecurity debate from 2% to 10% in six months.
Case Study

Propel

Who would you fly for in the Star Wars universe: the Rebel Alliance or Galactic Empire? That's what we asked Star Wars fans, celebrities and reviewers when we launched the Star Wars battle drones from Propel. A media launch at Madame Tussaud's, an immersive experience at Westfield to drive retail sales, a midnight store opening at Hamley's, out-of-home advertising, product reviews, social media and vlogger relations all led to Propel having the hottest toy launch of the year, with galactic sales figures.