I’m thrilled to announce that we’ve appointed Gareth Clark as Client Services Director to establish and grow our demand generation and sales enablement business. This will complement our existing offering across insight and strategy, public relations, digital engagement and creative.
Gareth joins us from B2B technology sales and marketing agency, McDonald Butler, where he was a board director devising campaigns for the likes of Microsoft, HP, SAP and Oracle. Leading a large client services team, he was also responsible for developing and implementing the agency’s growth strategy and leading new business efforts.
This is a huge hire and a massive coup for Harvard. Our clients want two things from us: to raise brand awareness and to generate sales. Gareth’s appointment brings an entirely new set of skills into the business and allows us to offer a combination of PR, digital engagement and demand generation-focused marketing for the first time, all underpinned by a dedicated strategy and insight team.