Heard@Harvard: Planning and the World Today

I’m pleased to say that the second episode of our podcast is available now for you to listen to or download. After interviewing the global COO of MediaCom and chair of the PRCA’s diversity network in episode one, this time round we’ve spoken to someone from within Harvard. Pete Marcus is our group planning director and has been with the agency for nearly a decade. After starting his career in consumer and corporate PR, Pete’s role has evolved and he’s been running our Planning team for the past few years, helping develop insights and strategies for our clients that make their communications sharper and more effective. Planning as a discipline is well-known within marketing and ad agencies, but is still relatively new to the world of PR. We talk to Pete about what planning is and why it’s valuable, as well as getting his thoughts on the big changes in society, technology and politics that are affecting the operating environment for our clients right now. Listen to the episode below, and check out previous podcast editions on Anchor.