Let us diagnose your brand
01 Dec 2022
OUR DESIGN & BRANDING EXPERTS CAN PROVIDE A FREE BRAND DIAGNOSTIC TO HELP YOU MAKE YOUR MOVE IN 2023
Tech branding has never been more important. As the technology landscape becomes increasingly crowded, the need for brands to put their stake in the ground and differentiate has become even more pressing. But with a challenging year on the horizon, many brands will be seeking to do more with less. So how can they stay ahead of the competition without breaking the bank?
Going back to basics and getting the foundations of your brand established and aligned to your business’ mission is a great place to start. This creates a north star for the organisation, ensuring all comms activity drives towards the same goals and ultimately delivers stronger impact. But this can feel like a daunting task, and it’s difficult to know if this requires a transformation or an evolution.
Where H:LAB can help
Using our H:LAB Brand Diagnostics methodology and some smart tools from our tech stack, our branding and design experts analyse the current state of your brand and share a review of its health. This will include long and short-term recommendations on how you can push your brand forward and deepen your engagement with target audiences.
WITHIN THE DIAGNOSIS WE LOOK AT THREE AREAS:
- Brand visual identity – understanding the relevance and distinctiveness of your brand’s visual identity, taking into account the consistency of use and how it fits within your competitive landscape.
- Brand storytelling – getting under the skin of the quality and clarity of your brand story, to measure the extent to which your brand messaging is communicated effectively to target audiences. This includes a review of recent brand content and campaigns, and assessing key brand messages against competition – all through the lens of your brand’s tone of voice.
- Brand experience – building on insights gained through analysis of the brand story to review how your target audiences are interacting with and experiencing your brand. We do this through tracking the consistency of your brand storytelling across social and thought leadership activity, user experience analysis on web and digital platforms, and how you’re building brand affinity.
READY TO GET STARTED?