We’re tremendously excited to announce that we’ve been appointed by Lycamobile in a wide-ranging brief that covers consumer and corporate PR in the UK. Our sister agency CSM has also been appointed to look after Lycamobile’s sponsorship strategy.
The privately-owned Mobile Virtual Network Operator, which already has 12 million subscribers in 18 countries, has ambitious plans to grow its global subscriber base by 25 per cent over the next 12 months.
Commenting on the partnership, Lycamobile chairman, Subaskaran Allirajah, said: “The team showed a thorough understanding of our mission – to connect customers with their loved ones across oceans, borders and networks – as well as our market opportunities and challenges. They bring an unrivalled offering to the table that spans PR, comms and sports marketing and we look forward to working together to fulfil our growth plans over the coming months.”