Ricoh Europe needed to totally change its brand perception from a product printer company to an agent for technology transformation in the workplace. Our campaign, "The 4G Workplace", compared how the four generations in today’s workplaces use technology differently. It reached an audience of 60m people across Europe, achieved more than 200,000 impressions on social media and drove more than 500 prospects to the campaign landing page.
A key part of the London 2012 Olympic legacy, Plexal is the biggest innovation centre of its kind in Europe and will bring together startups and corporates with a passion for sport, health and fashion. We launched Plexal in a blaze of publicity, organising one-to-one briefings around the Plexal site for top-tier media, generating media coverage across key tech titles and driving interest from 100 startups wanting to move in, even before applications opened.
A fully integrated creative campaign for ‘the Airbnb of cars’ that spanned from PR to advertising. Our aim: to get Londoners excited about the peer-to-peer car-sharing revolution. After defining the brand's tone of voice and coming up with the ‘big idea’, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and join in with our hashtag #letsgohiya.
Stuart is a disruptive on-demand delivery app and platform that speeds up the way goods are transported in cities. We launched the company to its audience, giving it a thought leadership platform that got it noticed, built its pipeline and sent customers its way. Our launch campaign: "On-Demand Delivery: The Untapped Goldmine" was featured across the national and business press and led to business opportunities with blue chip clients.
Tasked with launching Linn's Series 5 speakers to high-net-worth individuals, we created a series of exclusive listening sessions on Savile Row during London Craft Week, and a private viewing at Timorous Beasties' London boutique attended by high-end luxury lifestyle and interiors media. The Series 5 became one of the most talked-about high-end products across target publications. And we continued to drive interest by linking a range of speaker covers to seasonal events such as the Chelsea Flower Show and London Fashion Week.