Unless you have been living under a rock for the past week, you will have been impacted in some way, shape or form by London Tech Week. The event brings together people from the tech industry across London, the UK and the world to discuss the tech innovations and business successes from the past year. This week in particular we’ve heard discussions about the integration of Apple into the Microsoft environment, new statistics that show the UK has the highest number of start-ups across Europe, oh and not to mention the numerous new and improved gaming technologies that were showcased at E3 over in LA.
Every year London comes alive to cement its position as the tech capital of Europe and this year we were delighted to be a part of it with the Digital Catapult.
The Digital Catapult
Amongst the other household names, our client the Digital Catapult showcased some of the fantastic SMEs it is working with to bring the latest Internet of Things (IoT) innovations to life. At an event on Monday the Digital Catapult centre transformed its ninth floor into a haven for gadget lovers, displaying some of the unique apps and services that are set to make life easier for us all.
We heard from Chirp on why and how sound can be used to send data files, received a demo from Cupris on the attachments the company has developed to turn smartphones into medical devices, and from Blue Maestro founder Richard Hancock, who created a pacifier that monitors a baby’s temperature and transmits the data to an app. These are just a few of the companies the Digital Catapult is working with – you will find the full list here. What became clear is that the opportunities for IoT are truly endless.
The big finale
To make sure the SME showcase and panoramic views of London were accessible to a wider audience, we invited along London Live and BBC London News – you can check out the footage here.
As the curtains close on a busy London Tech Week I am slowly but surely beginning to realise how much technology is a part of our everyday lives. There are so many things we do on a daily basis where we fail to realise how much technology is behind them: the contactless payment you made on the bus, the Snapchat you sent whilst waiting for the train or the network that powers your laptop when you are away from your desk.
Working in this sector, even if only for two weeks, has made me understand how much technology – and the IoT – impact our everyday lives! London Tech Week is certainly a good time to be in your second week of tech PR in London.