Insight of the week from the Harvard Friday Five – 29 Jan 2016

Amy Bateson

29 Jan 2016

Facebook replaces Like with Reactions When you go into Facebook's US HQ you're welcomed by a giant "Like" button. It's a symbol of how crucial the Like has been to the network's success over the past decade. But now it's being replaced with a system called "Reactions", which extends the range of possible emotional responses from one to six (don't worry, Like is still among them). It'll be rolling out over the next few weeks and will undoubtedly change the way users engage with posts, bringing some of the nuances of emojis into the way people respond in the News Feed. But if you were hoping for a Dislike button, you'll be disappointed - it's not one of the six options planned. If that isn’t enough then sign up for the Harvard Friday Five – five updates, insights and ideas delivered to your inbox every Friday morning – please click here.