Uber unveils new logo and brand narrative…

How a company brands itself tells you more about how it wants to be seen than how it currently is. Uber has refreshed its logo and produced a new company narrative based around “bits and atoms” – in other words the merging of the physical and the digital worlds. This reflects where the company is going over the next few years – towards becoming an increasingly automated logistics platform for all kinds of goods and services, not just human passengers in the back of a cab.

If that isn’t enough then sign up for the Harvard Friday Five – five updates, insights and ideas delivered to your inbox every Friday morning – please click here.

Related
Sir Clive Woodward: “Whoever wins in IT tends to win.”

Insights, Planning and strategy, Uncategorized

Look to the past to see the future: the marketing power of nostalgia

Consumer, Insights

algorithms
If you’re reading this, the algorithm said yes

Insights

Disruptive innovation: have we lost sight of its meaning?

Insights, Start-ups, Uncategorized

Harvard Friday Five
OCTOBER FRIDAY FIVE ROUND-UP: THE TOP TECH STORIES

Harvard, Insights, Planning and strategy

8 things we learnt from Snap’s IPO filing

Insights