This morning Lianne, Sarah, Nik and I headed off to the NetMediaEurope champagne breakfast at One Alfred Place – and I can confirm the bucks fizz was plentiful and the bacon sandwiches substantial!

As well as introducing TechWeekEurope UK’s newly appointed editor, Duncan MacRae, and hearing some reflective comments from previous editor, Peter Judge (now editor of DataCenterDynamics); new CEO Laurent Delaporte discussed some significant changes which are going on across its range of publications.

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One of the most pertinent developments is the launch of a new set of tools to engage with consumers on mobile devices, namely tablets and smartphones with HTML functionalities, as well as free apps for Android and iOS. With 40% of its readers already accessing its publications via mobile devices and recent Nielsen statistics showing 89% of people spend their media time within mobile apps, NetMediaEurope is making a concerted effort to evolve to this growing trend. In doing so, it hopes to avoid being left behind as competitors innovate their digital offerings.

As PRs, this is something constantly on our minds. As publishers change and diversify, so must we, adapting to the opportunities that the further advancements in technology bring to reaching our key audiences.

The session finished with some interesting future-gazing on how the landscape of technology will change over the coming years: will Apple become a niche player? What is the future of file sharing? And will anti-virus solutions become extinct?

Thanks for an insightful briefing NetMediaEurope – and for the bubbles too!

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