The power of nostalgia and the resurgence of old-school technology
25 Aug 2017
Here at Harvard we are big fans of the tech of our youth; the tech that comes with a side of nostalgia. Just look at our previous blog posts on the Nintendo SNES Mini and Nokia 3310 relaunch; both just a taster of the levels of excitement that sweep through the office when an old favourite is revived. The latest launch from Nokia, the Nokia 8, brings back that nostalgic feeling once again. But this time with a modern twist. Almost every product it has launched has given us that same nostalgic feeling you get when hearing that classic ringtone. This time the addition of the much-talked about ‘Bothie’, combined with our inner-teenager favourite Snake, shows that Nokia hasn’t forgotten its heritage. It seems strange when we think about how far tech has come, to consider that some of the most popular tech items are relaunches of our past favourites. Something about taking us back to our childhood via technology, a feature that is so prominent in our adult lives, is resonating with consumers today. But it’s not just Nokia that has realised – and indeed reaped the benefits of – the power of nostalgia. Here are our top three launches that have brought back a childhood favourite and put tech at their heart: Dream Phone to make a comeback. What would you love to see reinvented?