At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients.

That’s kept us pretty busy recently.

To call the last couple of years quite eventful is an understatement. Political upheavals and ongoing technological changes have made this a fascinating time to be involved in the worlds of media and tech.

So at the start of 2018 we thought we should bring together our thoughts on some of the biggest trends we’re watching right now. We’ve boiled these down to the six trends we think are most significant.

Let us know what you think about our presentation. Do you agree or disagree? What have we missed?

Six media trends to watch in 2018 from Harvard
Uk media
WhatsAppening in the media? Five things we learned from the Reuters Institute Digital News Report

Consumer, Planning and strategy

Who will be the fifth tech giant?

Insights, Planning and strategy

Harvard Hero Moment #7: The Internet of Things and the cutlery drainer

Clients, Content, Harvard Hero Moment, Insights

Comms Confessional: Measurement

Digital engagement, Harvard, Planning and strategy, PR, Social Media

instant messaging apps
Slack it to me – how instant messaging apps are changing the way we work

Insights, Social Media

British Airways
British Airways – so much fail, I’m almost impressed