At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients.

That’s kept us pretty busy recently.

To call the last couple of years quite eventful is an understatement. Political upheavals and ongoing technological changes have made this a fascinating time to be involved in the worlds of media and tech.

So at the start of 2018 we thought we should bring together our thoughts on some of the biggest trends we’re watching right now. We’ve boiled these down to the six trends we think are most significant.

Let us know what you think about our presentation. Do you agree or disagree? What have we missed?

Six media trends to watch in 2018 from Harvard
Look to the past to see the future: the marketing power of nostalgia

Consumer, Insights

Technology for good: three innovations that will change the world

Harvard, Insights, PR

Insight of the week from the Harvard Friday Five – 18 Jan 2016


Supremo brands
What a new world order means for supremo brands

Harvard, Insights

If you’re reading this, the algorithm said yes


esports in a stadium
What the unstoppable rise of eSports means for brands

Consumer, Insights