Leadership team at Harvard expands for growth

Harvard PR

02 Jun 2021

Hot on the heels of leadership changes in March, where Ellie Thompson became CEO, Harvard has announced further changes to its senior line-up. Lorna Hughes moves up to Managing Director of PR & AR, the role vacated by Ellie, and George Greenspan becomes the first Managing Director of Harvard’s consumer technology brand Eat the Fox. In addition to this Will Cook, a Director in the PR business joins the Harvard Board.

Lorna, a board director at Harvard, has led a large part of Harvard’s £6m PR division for eight years. She brings integrated thinking, phenomenal talent management and has been fundamental in creating Harvard’s strategic media and editorial propositions while also being pivotal in developing Harvard’s Learning & Development, recently leading the creation of a new framework to reflect a hybrid working environment and ensure everyone from any background is able to thrive. The PR division counts Cisco, Vodafone, Fujitsu, Square and NetApp amongst its clients.

Away from Harvard, Lorna is an Ambassador for The Youth Group, which aims to improve the odds for young people between the ages of 18-30 years old, and has acted as Trustee for numerous charities.

George, another Harvard stalwart, moves from her current position as Business Development Director into a newly created role as MD of Eat the Fox. George has been at the heart of Harvard’s stellar growth over the past seven years. Bringing creativity, passion and drive, she will move into Eat the Fox to power growth in its second full year. Eat the Fox launched at the start of 2020 and clients already include handset giant Oppo and Disney+. George is also a Trustee for St George’s Hospital Charity, which aims to improve patient experience at St George’s Hospital and Queen Mary’s Hospital in south west London.

And finally, Will – who joined Harvard as an AE just over seven years ago – will join the Harvard Board. Will currently heads up one of the largest teams in the business, driving new business and strategy for clients including Cisco and NetApp while also being instrumental in several agency wide People First initiatives. He will bring all the strategic thinking, drive for best practice, commitment to learning and excellence of execution that he demonstrates every day to the Board to help drive the agency’s longer-term vision.