The good, the bad and the ugly – our favourite campaigns from July

Sarah Attwood

07 Aug 2015

As we move into August and the middle of the summer season, it’s time to relax and enjoy the sunshine. It’s also a busy time for sport with Wimbledon, Women’s World Cup, The Open and Formula One taking place last month, the Ashes happening right now and the US Open due to take place at the end of the month. Yowza! So get your trainers at the ready, grab your picnic and have a read of some our favourite campaigns from July, taken from our Tumblr page – Oh Holy Shet! Oh holy shet! _83450246_england_women_getty Last month was the Women’s Football World Cup and it’s fair to say that the tournament has never received as much recognition until now. England made it to the semi-finals against Japan, and for a moment it looked possible that England might win and go onto the finals. However, it was not meant to be. When trying to prevent a goal, number 23 aka Laura Bassett, accidently kicked the ball causing an own-goal and giving Japan the advantage resulting in them ultimately winning the match. Yes, it was unfortunate. But the fact that we made it to the semi-finals was brilliant. It also drew much more attention to the sport, inspiring a young generation of women to go and do the same. Great job England! Result? GOALLLLLLLL. Capture So we’ve seen a few rap battles in our time, but this one was particularly fun. Earlier last month, Tesco Mobile and EE decided to have a rap battle after a user suggested on social media. As a result, the two companies showed the rhyming skills. It ended however, after EE decided to “drop the mic” and share an image highlighting how EE is beating Tesco Mobile in overall performance, internet reliability and more. LOLZ. Brilliant social media banter with the public and with friendly competition. Read the full battle here: Result? Touch doooown. Oh… holy shet bbcb_2 Instagram made a bold decision last month when it decided to ban the hashtag “#curvy” in order to crack down on inappropriate content. The platform has also banned a number of other words including thighs and butt, but as a result of this, people are not happy, with many complaining about how Instagram allows the “#skinny” hashtag but not the curvy one. Put yourself a bit on display there didn’t you Instagram? Oops. Result? Own goal. ashleymadison Bad PR for Ashley Madison last month who got hit by a huge data breach. Hackers threatened to leak the details of its 37 million users every day until the site was shut down. The site promises to keep anonymity claiming that life is too short, “have an affair”. However, since the hack, there have been no more reports of data being posted on the web by attacks. Still, not a good result for the adult dating website! Result? Loser. What’s been your favourite campaign from July? Let us know by tweeting us @Harvard_PR, or commenting below.