The good, the bad and the ugly – our favourite campaigns from May

Sarah Attwood

08 Jun 2015

It’s official – it’s summer! Yep – we still couldn’t tell either with how the weather has been behaving recently. But as the sunshine still tries to make its way through the clouds, let’s look back and remember some of our favourite campaigns from the month of May.

Taken from our Tumblr page – Oh Holy Shet! – here are our some of the best and worst campaigns from last month.

Oh holy shet!

 Airline safety videos have become a bit of A Thing in recent years. But Delta Airlines has taken it up a notch with “The Internetest safety video on the Internet” – which combines safety procedures with popular memes from the last few years, including Charlie Bit My Finger, Ice Bucket Challenge and Doge. Bonkers and brilliant.

Result? Scorcher


Great PR for Air BnB who casually sent a house along the Thames to float for a week last month. The house contained two bedrooms, a living room, a working bathroom and a garden – perfect for a summer BBQ!

The idea of this stunt was to highlight the new rules on home sharing, allowing Londoners to share their homes with travellers for up to 90 days a year. It resulted in a spread of national coverage and great traction on social media.

Result? Heatwave

Oh… holy shet

NAT (1)

When launching a new service, surely you would check everything to make sure nothing offensive to the public. Apparently this is not the case for New Adventure Travel (NAT) which included a sexist image on the back of its new X1 buses last month. The image showed an image of a naked woman holding a sign which says ‘ride me all day for £3′.

Cue the backlash on Twitter. Oops!

Result? Heavy rain


Torrential (rain) fail for 02, which saw phone signal outages across the country for its customers. What made it worse? It’s advice to solve the problem – turn your phone off and on again.

Not quite the right answer there…

Result? Tornado

What’s been your favourite campaign from May? Let us know by tweeting us @Harvard_PR, or commenting below.