Tech comms: the future is integrated
Louie St Claire
07 Apr 2017
Back in January I wrote about our new agency structure and some big changes to our leadership team. Now we’ve published some brand new content to explain more behind our thinking and why we believe an integrated approach is the best way to bring fame and fortune to brands. I’ve broken down the new pages below, but please do go and explore them yourself.
B2B and consumerThe lines between B2B and consumer comms are becoming increasingly blurred – ultimately it’s people you’re selling to either way. But there are still some critical differences between these two audiences and it’s important to know how to reach each one. For B2B that means navigating a hugely complex network of decision-makers to make sure your message lands in the right place at the right time. To win the attention of consumers, however, you need an always-on approach – ready to push out timely and relevant comms in a world moving faster than ever.
Enterprise and start-upsWhether you’re an up-and-coming start-up or an established global corporate you’re going to have a story to tell. But those messages and the way you put them across will differ depending on your size. Enterprise brands have to navigate a complex web of internal and external audiences. You need to know how your technology impacts and shapes the communities and wider world around you, and communicate that message in the right way. But the fast-paced life of a tech start-up requires a more fluid approach while you’re still making a name for yourself. Priorities can change overnight, and you need the ability to adapt your comms accordingly.
Our five capabilitiesAs a reminder, these are the five areas of expertise that make up our agency:
- Planning and strategy – to start with the audience and show our workings out
- Creative – to build creative platforms and compelling collateral
- Digital engagement – to help people tell great stories about themselves
- PR and AR – to manage reputation and create awareness and fame
- Demand generation – to help turn interest into commitment and drive sales